By: Mike Oelhafen
Director of Media
We are quickly approaching that annual day when we all flock to our televisions for the biggest event of the year … the Super Bowl. The game (I’m seriously missing my Packers this year), the snacks, the party … and the commercials. I truly enjoy that everyone in the room actually stops talking and pays attention to the ads.
In the past it seemed as though most spots during the broadcast were airing for the very first time. Last year, however, only 25% of the spots in the game aired for the first time during the event. To help spots break through, advertisers are using social media to build anticipation.
Last year, I totally got sucked in. I’ve always loved the movie “Ferris Bueller’s Day Off” and the advertiser (Honda, unknown at the time) used an online teaser ad to create social media buzz to boost viewer interest for the spot that aired. Everyone at the Super Bowl Party I attended was glued to the TV and it was a huge hit.
Again this year, many advertisers are using social media to build up a head of steam while some (Kraft/MiO Fit and P&G/Tide) are holding back to reveal everything during the event.
What spots are you anxious for? Let us know.